On 25 Oct 2014, HKSS visited Parfumerie Trésor, the first and the only perfume boutique in Hong Kong dedicated to niche fragrances. During the visit, our participants were able to discover the latest market trend of the fragrance industry in HK, as well as the stories of different high-end perfume from all over the world.

The managing director of Parfumerie Trésor, Pauline Lau was doing a presentation for visitors.

Pauline Lau, the managing director of Parfumerie Trésor, started the visit with a presentation on how she began the boutique – to introduce unique perfume brands from all around the world, and what the difference between niche brands and mass-market brands is. According to her introduction, the scent of perfume from niche brands often lasts more durably and smells richer with clearer layers produced by exclusively natural essences.


The perfume boutique sells perfume from niche brands all over the world.

Each bottle of perfume sold in Parfumerie Trésor has an untold brand story behind – stories about how the perfume makers decided to produce perfume. These niche brands, either with a long-lasting history, once royal imperial, specialized in perfume with rose scent as the advocate tone, or begun as a dream pursuer and ended in becoming the most welcomed perfume brand in London Selfridges, originate from different regions of the world: France, UK, Italy, the Middle East…

The visit is of great significance not only because participants got to know more about the history of niche perfume brands, but also because as it is no mystery that scents, whether wonderfully aromatic or awfully fetid, affect our psyches, our emotions, our moods, our self-esteem, and our sexuality. Wearing perfume that matches our personality and lifestyle is certainly a feasible method to gain self-confidence. 


Wearing fragrance inspires self-confidence and alters the wearer's mood.